Use portrait for mobile presence
A 4:5 image takes up more vertical feed space and gives visual storytelling more room.
For 2027 planning, LinkedIn’s current organic photo guidance allows a broad range of shapes from 3:1 landscape through to 4:5 portrait. A 1080-pixel-wide master gives designers a practical high-quality starting point.
LinkedIn supports a wider ratio range than a single “correct” size. Choose the shape around the job the post needs to do.
| Format | Dimensions | Ratio | Design note |
|---|---|---|---|
| Portrait post | 1080 × 1350 px | 4:5 | Practical maximum-height organic photo canvas. |
| Square post | 1200 × 1200 px | 1:1 | Flexible format across desktop and mobile workflows. |
| Landscape post | 1200 × 628 px | 1.91:1 | Common wide format for sponsored and link-style creative. |
| Organic photo acceptance | Minimum 552 × 276 px | 3:1 to 4:5 | LinkedIn recommends 1080 px width for stronger image quality. |
A 4:5 image takes up more vertical feed space and gives visual storytelling more room.
For thought leadership, charts and typography, prioritise readability over squeezing too much into the image.
LinkedIn creative is judged alongside profile information, post copy and engagement, not in isolation.
LinkedIn’s current photo guidance supports aspect ratios from 3:1 through to 4:5. That means teams do not need to force every idea into the old square-or-landscape defaults.
For 2027 planning, keep reusable source files flexible and preview the chosen ratio inside a realistic feed before the work reaches stakeholders.
Use MockUp Buddy to test the complete LinkedIn idea, including account details, copy, media and engagement.
Preview a LinkedIn postThere is no single required size. For current organic creative, 4:5 is the tallest supported photo ratio, making 1080 × 1350 px a useful portrait working size.
Current organic photo guidance allows ratios from 3:1 to 4:5.
Yes. Square remains a practical, flexible format, especially where one asset needs to work across multiple contexts.
Use MockUp Buddy to preview your artwork inside a current platform-style interface before it goes into the deck or goes live.
Preview a LinkedIn post →