A CTA under the caption
Avoid placing your main call to action at the bottom of a Reel. Long descriptions, audio labels and controls can cover that area.
A 9:16 Instagram Story or Reel can be perfectly sized and still hide your headline beneath the interface. Use this guide to plan around usernames, captions, action buttons and reply areas before creative approval.
Reviewed 13 October 2026 · Working guides, not guaranteed display boundaries.
Shaded edges indicate areas to review. Not an official, universal platform template.
Both use a 1080 × 1920 px design canvas, but the interface differs. These are the conservative working overlays used by our checker, not fixed Instagram cut-offs.
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| Placement | Top | Bottom | Left / right | What to watch |
|---|---|---|---|---|
| Instagram Reel | 250 px | 420 px | 80 / 190 px | Allow extra space beside the right-side engagement controls and below for captions. Check this placement → |
| Instagram Story | 250 px | 340 px | 80 / 80 px | Keep important content away from the account header and reply/message controls. Check this placement → |
The pixel margins are conservative MockUp Buddy planning overlays on a 1080 × 1920 px working canvas. They are not published platform requirements. Different devices, descriptions, captions and ad placements can change what appears over your content.
Avoid placing your main call to action at the bottom of a Reel. Long descriptions, audio labels and controls can cover that area.
Keep the key subject comfortably away from the right edge, especially when your creative has a portrait or product close-up.
Story and Reel controls are different. Check each placement separately even if the 9:16 source file is identical.
Use the free checker to overlay the guide on your own artwork, then preview the full platform interface before sign-off.
There is no single guaranteed visible rectangle for every Reel. Plan on a 1080 × 1920 canvas, keep essential elements away from the top, right and bottom interface areas, and check the final placement.
No. Both use a 9:16 canvas, but Stories include header and reply controls while Reels show captions and engagement actions. Review both.
No. The figures shown here are MockUp Buddy planning margins on a 1080 × 1920 canvas. Meta provides placement-specific ad guidance, which should be checked for final ads.
Check safe areas for free, then preview your creative inside a realistic social mockup for client reviews and sign-off.