A guide for designers and social teams

How to present social media designs to clients

Show clients both the creative and the context. A clean artwork file shows the design; a social mockup shows how the profile, caption, crop and platform interface work around it. Use both to make feedback more specific.

Made for designers, social teams, PR teams, marketers and anyone who needs to make an idea feel real before it goes live.

MOCK IT.
MAKE IT REAL.
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Built for real creative work

Give each preview a clear job

Before building a deck, decide what needs approval: the visual direction, copy, crop or the whole campaign. Label mockups as concepts and make clear that example engagement figures are illustrative.

Show the original artwork beside a platform preview
Use the intended platform and format for each execution
Keep mock engagement figures clearly labelled as illustrative
Build a client preview
From idea to believable mockup
01Choose your platform or use case
02Make the content yours
03Export it ready for the deck
Simple by design

How it works

A simple review workflow you can use for a single post or a campaign.

01

Prepare the creative

Export your artwork from your design tool. Choose the intended platform and format, then upload it to the mockup.

02

Check the composition

Add the proposed profile and caption. Review the crop, carousel order and important text near platform controls. Check each placement separately.

03

Ask for focused feedback

Export the preview into your deck. Ask the client to approve the visual direction, copy and crop separately, then record any agreed changes.

Why MockUp Buddy

Three details worth checking before the review

Use the preview to uncover practical issues while changes are still easy.

01

Crop and focal point

Check that faces, products and key text remain visible in the intended ratio. A Story and a feed post may need different compositions.

02

Platform UI and captions

Preview controls and account details around your artwork. Safe-zone overlays are a review aid, not a guarantee across every device or interface variation.

03

Campaign consistency

On Pro, compare executions on multiple artboards. Look for consistent typography, colour and message while allowing each platform its own layout.

Good to know

Frequently asked questions

Should I show artwork or mockups to the client?

Show both when possible. Artwork helps assess the design itself; a mockup adds the platform context and proposed copy.

Does MockUp Buddy publish the post?

These are concept previews for review and presentation. Publish the approved creative through the platform or your chosen scheduling workflow.

Can I use the free plan for a client presentation?

Yes. The Free plan includes 20 PNG exports in total. Pro adds unlimited PNG exports, 50 supported MP4 exports per month, multiple artboards and saved mockups.

Are the likes and comments real?

Engagement figures in a mockup are editable examples, not measured performance. Label them as illustrative in client presentations.

Keep exploring

Explore other MockUp Buddy tools and use cases.

MOCK IT. MAKE IT REAL.

Show the idea in context

Create a preview for your next client review, then add it alongside the original artwork.

Build a client preview →