Use portrait where feed impact matters
4:5 gives a campaign more vertical space on mobile than square or landscape.
Facebook sizes · 2027 planning guide
Facebook post size 2027: current feed-friendly dimensions
For 2027 planning, portrait 4:5 and square 1:1 remain practical feed formats. A 1080 × 1350 portrait asset gives mobile creative more vertical presence, while square remains flexible across placements.
2027 planning guideBased on current platform guidance reviewed 27 September 2026. We’ll update this page when platform specifications or UI change.
Facebook feed sizes to keep in the design system
There is no benefit in treating every Facebook placement as the same canvas. Keep a small set of master ratios and adapt deliberately.
| Format | Dimensions | Ratio | Design note |
|---|---|---|---|
| Portrait feed post | 1080 × 1350 px | 4:5 | Strong mobile feed presence. |
| Square feed post | 1080 × 1080 px | 1:1 | Flexible cross-placement working format. |
| Landscape / link image | 1200 × 630 px | ~1.91:1 | Useful for link previews and wide creative. |
| Story / Reel creative | 1080 × 1920 px | 9:16 | Full-screen vertical format; check interface overlays separately. |
Build a small ratio system instead of one universal asset
Keep square as a flexible fallback
1:1 remains useful when a creative needs to travel across placements.
Check Stories and Reels separately
Do not assume a feed layout will survive a full-screen 9:16 placement without redesign.
What designers need to know
Facebook is increasingly video- and Reels-led, but feed images still need their own composition
Meta has continued to simplify video around Reels, while feed image creative still benefits from deliberate 4:5 or square composition. That makes a multi-ratio design system more useful than one “Facebook size.”
For 2027 work, keep the source artwork adaptable and judge each execution in the platform context it is actually intended for.
Preview it properly
See the Facebook post with the surrounding interface
Preview profile details, copy, media and engagement around the artwork before you put the concept in front of stakeholders.
Preview a Facebook postFrequently asked questions
What is the best Facebook post size for 2027?
For current mobile feed creative, 1080 × 1350 px at 4:5 is a useful portrait working size. 1080 × 1080 square remains flexible.
Can I use the same image for Facebook and Instagram?
Often, but the surrounding interface and cropping behaviour can differ. Preview both placements before sign-off.
What size should Facebook Stories and Reels be?
Use a full-screen 9:16 canvas such as 1080 × 1920 px and keep key content clear of interface overlays.
Related guides
SOCIAL MEDIA MOCKUPS THAT LOOK LIKE SOCIAL MEDIA TODAY.
Check the spec. Then see the creative in context.
Use MockUp Buddy to preview your artwork inside a current platform-style interface before it goes into the deck or goes live.
Preview a Facebook post →